Video Newsletter

MiraVena Yoga required a more captivating way of getting studio information to it's mailing list of thousands of yoga pracitioners. A video version of their newsletter was created to do this in a comprehensive and engaging way. The use of video helped effectively communicate to the many clients who primarily used mobile devices and were not inclined to read through a newsletter, as much as individuals using desktop or laptop computers.
This video was produced bi-monthly and had great success when rolled out as a regular communication tool.